12:00 pm, Thursday, April 3, 2008
Church Chapel, Fellowship Hall

Annual Business Luncheon

Goshen College and Michiana MEDA (Mennonite Economic Development Associates) bring in Nationally Known Advertising Leader.

Mark your calendars! Keith Reinhard, a recognized leader in the national and international advertising community, will be the keynote speaker at two community events on April 3:

At Goshen Colleges Business Luncheon from 12-1:30 pm. Mr Reinhard will discuss Advertising in the new Media. What changes? What doesnt? Additional event details and on-line registration available at the link below.

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In a second opportunity on April 3, Mr Reinhard will present New Standards for Global Citizenship during a 6:30 pm dinner program at the Spohn ballroom in Goshen. This event is sponsored by Michiana MEDA. Reservations for the evening dinner program can be made at www.michianameda.org.

Keith Reinhard is chair emeritus of DDB Worldwide, one of the worlds largest advertising networks. Keith was best known for his work with McDonalds,including the creation of the ad campaign, You Deserve a Break Today, which was named the No. 1 jingle of all time by The Advertising Century and also the creator of the jingle for State Farm Insurance, "Like a good neighbor - State Farm is there". Mr Reinhard is president of Business for Diplomatic Action, a private sector group of advertising and academic professionals working to rebuild Americas reputation abroad. He recently produced a video "I Am America" for the Department of State that promotes a welcoming image of America to international audiences. It is designed to be used in consular waiting rooms, on Embassy websites, and at Embassy representational and cultural events.

Contact: Mary Ann Bean, phone 7564, email maryannb@goshen.edu

See also: Business Luncheon information and on-line registration.